As supermarket checkout lanes get speedier, they can also become more terrifying for people with dementia.
If you had trouble with your memory or thinking skills, think how intimidating it would be to keep track of your items, fumble with cash or credit cards and sense impatient customers behind you — it’s enough to scare anyone away.
Now, a Tesco store in Forres, Scotland, is testing a “relaxed checkout lane” to help those customers feel more comfortable. It’s the opposite of an express lane, allowing shoppers to take their time, ask questions, chat with the cashier and get more help.
People with dementia sometimes have trouble recognizing the cash that’s in their purse, or they need a cashier who speaks more slowly, said Wendy Menzies, a dementia advisor for Alzheimer Scotland. The idea for the special lane came about after she held a dementia awareness session at the store and one of the employees suggested creating a more relaxed experience.
“It can help take some of the pressure off and hopefully then it will encourage people to still go out and about and participate in things that they’ve always done,” Menzies told TODAY.
The pilot project began last month, with the relaxed lane available on Tuesday and Wednesday mornings and staffed by employees trained by Alzheimer Scotland. A sign invites customers to “take as long as you need” and “be aware that you may experience a wait.”
The special lane is for anyone who needs to take a bit more time, whether it’s someone with dementia, autism, social anxiety or simply a woman shopping with small kids, Menzies noted.